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Triggers

Джо Шугерман (Joe Sugarman)

Triggers by Joe Sugarman

Triggers

by Joe Sugarman

Introduction

Ch1 - The Ice Cream Ordering Sequence

Ch2 - When Your Neighbor Kicks the Bucket

Ch3 - Love and the Campus Hooker

Ch4 - Raising Dirty Laundry Up a Flag Pole

Ch5 - Turning Money Poop into Shinola

Ch6 - The TV Salesman's Secret

Ch7 - Your Money or Your Life

Ch8 - Talkin' Story in Hawaii

Ch9 - Instilling Authority in the Men's Bathroom

Ch10 - Our President Drives a Rabbit

Ch11 - Gorilla Survival Tactics for Marital Bliss

Ch12 - The Devil Is in the Logic

Ch13 - The Last Temptation of the Well Heeled

Ch14 - Brain Surgery for Dummies

Ch15 - The Art of Extreme Passion

Ch16 - Mass Delusion and Other Good Marketing Ideas

Ch17 - The National Hermits Convention

Ch18 - Airplane Tail Collecting Made Easy

Section Two: The Pain Continues

Ch19 - Help, It's a Fire

Ch20 - The Snowmobile That Bit Me

Ch21 - KIS&S: Keep It Stupid and Simple

Ch22 - Winning through Legal Bribery

Ch23 - Anal Retention Really Helps

Ch24 - The Military Bubble Gum Conspiracy

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Triggers by Joe Sugarman

Ch25 - Making Love with Your Prospect

Ch26 - Winning the Jackpot

Ch27 - Blatant Seduction of the Third Kind

Ch28 - Splish Splash, I Was Takin' a Bath

Ch29 - How to Manufacture a Hormone

Ch30 - The Most Powerful Force in Selling

Epilogue

Appendix A - Recommended Reading

Appendix B - The Third Kind Continued

Appendix C - The Psychological Triggers Worksheets