Дэн Кеннеди (Dan S. Kennedy)What Kind of Breakthrough Results Should You Expect from Direct Marketing for Non-Direct Marketing Businesses?
I have been meaning to write to you for a long time, to thank you for changing my life. Quick background: when I was 20 years old, I served a two year Mormon mission in the Philippines. Having seen all the custom sports uniforms made there, when I came home I started a business selling custom team apparel to high schools and colleges, in 2006, with $200.00 of capital, sleeping on the floor of my brother’s living room. Also, with zero business experience and no one in my family with any, I went to BYU and majored in Entrepreneurship. I was named BYU’s Entrepreneur of the Year, yet I graduated knowing nothing about marketing and selling. Graduated. Married. Still with a struggling business. While looking for answers at Barnes & Noble, I came across your book, No. B.S. Guide to Direct Marketing for Non-Direct Marketing Businesses. It blew my mind.
Then I bought everything of yours I could afford. My business went from $50,000.00 a year to $2.5 million in just five years. I am now in the process of selling my company to a big player in the industry for a multimillion-dollar sum plus they want to bring me on as an executive at four times the salary I’ve been paying myself! You ARE “The Millionaire Maker”!
—Steve Rosenback, Garb Athletics
Dan has literally eliminated the B.S. in explaining great ways to make more sales.
—Tom Hopkins, from his introduction to Dan’s No B.S. Sales Success book (Tom Hopkins is world-renowned as a master sales trainer. www.TomHopkins.com)
It was Kennedy-style marketing that fueled an exceptional restaurant business. We received 64 People’s Choice Awards, I gathered over 63,000 customers, I had 6 to 14 different promotions going on simultaneously* each month (*a Renegade Millionaire lesson I learned from you), we grossed over $6.5 million a year with about $1 million in profits. An independent restaurant valuation firm analyzing the business for its sale said that, “less than 5% of the 945,000 food service establishments in the U.S. employ the advanced techniques and get the outstanding results Nakama has enjoyed as a direct result of its marketing.” They stated that my restaurant was three times more successful than comparable restaurants because of my marketing. Ultimately, I sold the business. I’m beginning a new journey as an entrepreneur and a coach.