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Online Marketing: Online Marketing Fundamentals

Title: Online Marketing: Online Marketing Fundamentals

Course material - knowledge required - for certification

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1. The Basics of Internet Marketing................................................................... 11

Introduction ............................................................................................................................. 11

What is internet marketing? .................................................................................................... 12

Types of online marketing ........................................................................................................ 14

Online marketing trends .......................................................................................................... 18

Summary .................................................................................................................................. 20

2. Web Analytics ............................................................................................... 23

Introduction ............................................................................................................................. 23

What is web analytics? ............................................................................................................. 23

Off-site web analytics .................................................................................................................... 24

On-site web analytics ..................................................................................................................... 24