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Marketing
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SAFK
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THE ULTIMATE GUIDE TO SOCIAL MEDIA MARKETING
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The Social Media Bible will show you how to build or transform your business into a social media–enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and THE
your way of doing business.
Using the systematic approach presented in this comprehensive guide, you’ll learn how to:
• Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
• Determine which social media tactics you should be using with your customers and employees SOCIAL MEDIA
• Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem THE
• Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others SOCIAL
a part of your business strategy
• Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
• Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive
Virtually every business can use social media to increase sales and profi ts, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fi fteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.