Anil Maheshwari
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Data Analytics Made Accessible
Copyright © 2015 by Anil K. Maheshwari, Ph.D.
By purchasing this book, you agree not to copy the book by any means, mechanical or electronic.
No part of this book may be copied or transmitted without written permission.
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Preface
There are many good books in the market on Data Analytics. So, why should anyone write another book on this topic? I have been teaching courses in business intelligence and data mining for a few years. More recently, I have been teaching this course to combined classes of MBA and Computer Science students. Existing textbooks seem too long, too technical, and too complex for use by students. This book fills a need for an accessible book on this topic.
My goal was to write a conversational book that feels easy and informative.
This is an accessible book that covers everything important, with concrete examples, and invites the reader to join this field.
The book has developed from my own class notes. It reflects my decades of IT industry experience, as well as many years of academic teaching experience. The chapters are organized for a typical one-semester graduate course. The book contains caselets from real-world stories at the beginning of every chapter. There is a running case study across the chapters as exercises.
Many thanks are in order. My father Mr. Ratan Lal Maheshwari encouraged me to put my thoughts in writing, and make a book out of it. My wife Neerja helped me find the time and motivation to write this book. My brother Dr.
Sunil Maheshwari was the sources of many encouraging conversations about it. My colleague Dr. Edi Shivaji provided advice during my teaching the Data Analytics courses. Another colleague Dr. Scott Herriott served as a role model as an author of many textbooks. Yet another colleague, Dr. Greg Guthrie provided many ideas and ways to disseminate the book. Our department assistant Ms. Karen Slowick at MUM proof-read the first draft of this book.
Ms. Adri-Mari Vilonel in South Africa helped create an opportunity to use this book for the first time at a corporate MBA program.