Том и Дэвид Келли (Tom Kelley)
PRAISE FOR
CREATIVE CONFIDENCE
“A five-star WOW! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don’t just read it. Use it. Now.”
—TOM PETERS, BESTSELLING AUTHOR OF IN SEARCH OF EXCELLENCE
“An indispensable field guide for creative explorers of all kinds. This compelling book will help build creative muscles for when you need them most.”
—TODD SPALETTO, PRESIDENT, THE NORTH FACE
“Creativity is not magic, it’s a skill. Get this book and learn the skill from the brothers who have taught it to more people—from nurses to bankers to teachers to computer scientists—than anyone else.”
—CHIP HEATH, AUTHOR OF MADE TO STICK, SWITCH, AND DECISIVE
“A cross between Steve Jobs’ commencement speech on creativity and a modern-day What Color Is Your Parachute? , the Kelley brothers offer simple but effective tools for the ‘I’m not creative’ set—business leaders and professionals seeking the confidence to innovate.”
—JOHN MAEDA, PRESIDENT AND CEO, RHODE ISLAND SCHOOL OF DESIGN
“This is the only book about creativity that you’ll ever need.”
—GUY KAWASAKI, AUTHOR OF APE: AUTHOR, PUBLISHER, ENTREPRENEUR
“In hospitality—like in all industries—creativity is the life blood of engaging employees and guests (customers) and it is the capacity that allows you to strengthen your brand with every interaction. This book can help you engage powerfully with employees and customers and keep your brand relevant through changing times.”
—MARK HOPLAMAZIAN, PRESIDENT AND CEO, HYATT HOTELS CORPORATION
“Tom and David have put together a practical, useful and generous book that’s essential reading for anyone in the business of being creative.”
—SETH GODIN, AUTHOR OF THE ICARUS DECEPTION
“I have long marveled at the Kelley brothers’ ability to innovate in seemingly impenetrable fields (like health care). Now they’ve unfettered that power in all of us, sharing the tools and inspiring the confidence we need to find the very best solutions to complex problems we face at work—and in our personal lives.”