PRAISE FOR RYAN HOLIDAY AND TRUST ME, I’M LYING
“Ryan Holiday’s absolutely brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
—Edward Jay Epstein, author of The Big Picture: Money and Power in Hollywood
“Behind my reputation as a marketing genius there is Ryan Holiday, who I consult often and has helped build and done more for my business than just about anyone.”
—Dov Charney, CEO and founder of American Apparel
“Ryan is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, author of the #1 New York Times bestseller The 4-Hour Workweek
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.”
—Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell
“Just as I thought it would—it takes a twentysomething media insider to blow the lid off the real workings of today’s so-called news media. Holiday shows exactly how a handful of dodgy bloggers control the whole system and turn our collective attention into their own profit.”
—Andrew Keen, author of The Cult of the Amateur and Digital Vertigo
“When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning.”
—Aaron Ray, partner of the management/production company The Collective with over 150 million albums sold and $1 billion in movie revenues
“Ryan Holiday is a man you should listen to….[He] has a truly unique perspective on the seedy underbelly of digital culture. Ignore him at your peril!”
—Matt Mason, director of marketing at BitTorrent and author of The Pirate’s Dilemma: How Youth Culture Is Reinventing Capitalism