Ричард Докинс (Richard Dawkins )Three imaginary readers looked over my shoulder while I was writing, and I now dedicate the book to them. First the general reader, the layman. For him I have avoided technical jargon almost totally, and where I have had to use specialized words I have defined them. I now wonder why we don't censor most of our jargon from learned journals too. I have assumed that the layman has no special knowledge, but I have not assumed that he is stupid. Anyone can popularize science if he oversimplifies. I have worked hard to try to popularize some subtle and complicated ideas in non-mathematical language, without losing their essence. I do not know how far I have succeeded in this, nor how far I have succeeded in another of my ambitions: to try to make the book as entertaining and gripping as its subject matter deserves. I have long felt that biology ought to seem as exciting as a mystery story, for a mystery story is exactly what biology is. I do not dare to hope that I have conveyed more than a tiny fraction of the excitement which the subject has to offer.
My second imaginary reader was the expert. He has been a harsh critic, sharply drawing in his breath at some of my analogies and figures of speech. His favourite phrases are with the exception of; 'but on the other hand'; and 'ugh'. I listened to him attentively, and even completely rewrote one chapter entirely for his benefit, but in the end I have had to tell the story my way. The expert will still not be totally happy with the way I put things. Yet my greatest hope is that even he will find something new here; a new way of looking at familiar ideas perhaps; even stimulation of new ideas of his own. If this is too high an aspiration, may I at least hope that the book will entertain him on a train.'
The third reader I had in mind was the student, making the transition from layman to expert. If he still has not made up his mind what field he wants to be an expert in, I hope to encourage him to give my own field of zoology a second glance. There is a better reason for studying zoology than its possible 'usefulness', and the general likeableness of animals. This reason is that we animals are the most complicated and perfectly-designed pieces of machinery in the known universe. Put it like that, and it is hard to see why anybody studies anything else! For the student who has already committed himself to zoology, I hope my book may have some educational value. He is having to work through the original papers and technical books on which my treatment is based. If he finds the original sources hard to digest, perhaps my non-mathematical interpretation may help, as an introduction and adjunct.